Last Updated on October 3, 2023 by Kelly
Remember when buying a sex toy was simple? Well, me neither! And with so many options online, it sometimes feels like it has never been more complicated.
But all hope is not lost, because fortunately, you do not have to go browsing through every store yourself to find the right sex toy for you.
The cream rises to the top with all competitive purchases, but particularly with online sex toy retailers.
Considering reviews, quality, price, user experience, and personal preference, I have compiled a list of some of the best online sex toy stores.
Some of the best is the key phrase because this list cannot be exhaustive, but below you will find a description of what sets these few sex toy stores apart from the rest.
Contents
Top 20 Best Quality Online Sex Toy Stores
1. Lovehoney
With a simple and modern user interface and a cute but sophisticated design, Lovehoney looks good and works great as an online store.
Lovehoney is a seamless shopping experience and one of my favorites. From browsing to checkout to their discreet delivery, Lovehoney delivers – literally!
Lovehoney is also not pretentious or snobby especially when it comes to price. You can browse by price and find toys priced as low as $10!
You also don’t have to reach a high premium to qualify for free shipping. All orders of $59.99 or more will get you free shipping.
And if you’ve spent a lot of time shopping for sex toys as I have, you know it is very easy to get to that price, usually with just one toy! But if you’re under, shipping is only $9, and you can get expedited shipping, as well.
Shipping is especially fast for anyone in the U.S. and Canada, Australia and New Zealand, or European countries like France and Germany.
The site for Lovehoney is also just fun to browse.
They keep their pages updated regularly and have cheeky supplements like “How to Build a Sex Room” which show they are invested in your pleasure, not just your purchase.
But the icing on the cake with Lovehoney is the ample discounts, including their deal of the day. Their website always has a post about discounts and other benefits.
2. Adam and Eve
A little less sleek and a little more practical, the Adam and Eve website is still a breeze to browse through.
Adam and Eve was my first sex toy shopping experience in part because their brick and mortar stores are so well-stocked.
But fortunately for the shopper who needs discretion, their online store is even more varied and has more opportunities for discovering best-sellers and amazing discounts.
Adam and Eve also has great name recognition. Their website boasts ten million satisfied customers and they have never failed to have a toy I wanted in stock.
Being as large as they are, Adam and Eva have a similarly wide and varied price range. You can find cheaper toys for $10-20 or high-end toys for upwards of $300 or more.
Shipping depends on your purchase and is calculated at checkout, but they are competitive prices compared to most online shopping experiences I’ve had, especially for sex toys.
Another great benefit to their shipping is the free gifts they include with any purchase of $17 or more.
They say each gift bag is a surprise, and I’ve gotten everything from a free bottle of lube to a selection of condoms, and even a small, battery-powered vibrator that I keep in my purse.
Adam and Eve is an established brand and name, but they live up to their reputation.
With their simplified user experience, incredible discounts, discreet shipping, and variety of toys, they really are one of the best online sex toy stores!
3. Good Vibrations
As their slogan “creating a buzz since 1977” suggests, Good Vibrations is a trusted and established sex toy brand with a straightforward, informative website.
Good Vibrations is an underrated source for sex toys, especially considering its long history.
Good Vibrations originated from a sex therapist and they have stayed committed to enhancing pleasure for all.
Their site is very inclusive and features toys for all genders and body types. Every part of your sexual health is accounted for on the Good Vibes site.
Navigate to their erotica section or their selection of boudoir and foreplay toys. Even if you are not ready to commit to a vibrator or other toy, you have many options on Good Vibrations.
Their site has helpful categories like “toys for couples” and “air suction toys” for people who are on the hunt for something specific. They even have “eco-friendly toys” as an option.
They also have a fantastic blog where experienced sex toy users share information about everything from the basics of vibrators to how to get into BDSM.
You can also learn best practices for your particular toy, such as how to keep it clean or methods for using it during play.
But the best page on the website might be the one labeled “SALE” for their consistently great deals.
You can already get items on the cheap from Good Vibrations, many toys and supplements coming in under $20, like fun condoms and feather ticklers.
Shipping is discreet, fast, and low-priced at only $6 for standard orders, or free for orders over $69.
4. Babeland
In addition to selling sex toys, Babeland offers much more. It is also a fantastic source for pornographic films, which they call BLMOVIES.
Babeland takes care of every aspect of your sexual pleasure and life. As they even say on their website, they believe “The world is a happier place when people are sexually healthy.”
Babeland is a boutique shopping experience. They carefully curate their selection, making the shopping experience more refined for you as the shopper.
This makes their stock and variety lower than a website like Lovehoney but really enhances the overall shopping experience.
For those of us who luxuriate in the shopping process and miss the days of browsing the shelves ourselves, Babeland is a wonderful compromise.
As a boutique experience, the process of Babeland shopping means that you might just discover a new favorite brand, or find out about toys you haven’t heard of before.
They also have other products that add to your sexual health, especially for couples. They are especially known for their ample stock of strap-ons, harnesses, and other kinky toys.
5. Betty’s Toy Box
As soon as you get on the homepage of Betty’s Toy Box you are greeted with the promise: “Top Quality Sex Toys for Everyone”
With an entire section dedicated to sexual wellness and a variety of gender-neutral toys, they are living up to that mission.
Betty’s Toy Box has a cute, vintage design and easy-to-navigate website. You can shop by brand or by type of sex toy, or just browse general sections like best sellers.
Navigate to their hefty Resources section for buying guides, video reviews, posts from their Sexpert Spotlight series, and more helpful tips for your sexual health.
Betty’s Toy Box is a high-quality, boutique experience for a budget shopper. They also promise top-quality, body safe materials.
Among their sexual health resources, they even include a guide on body safe materials which explains what materials are in most sex toys and what to look out for.
Products on Betty’s Toy Box range from small toys and supplements around the $20 range to more high-end toys upwards of $200 and $200.
The site has such a wide range that you can find any type of item on any budget. You can also find sex furniture and guides for how to build a sex room or bondage chamber.
Betty’s Toy Box combines many of the high-end, boutique features of some of these other sex toy websites with the low prices and discounts of a large, bulk retailer.
You can find niche toys, eco-friendly toys, BDSM toys, and LGBTQ+ and gender-neutral toys.
Betty’s Toy Box offers free shipping on any order over $49.
Shipping is very discreet and you can also browse the site for discounts to offset the cost of shipping.
6. Ella Paradis
You may have heard of Ella Paradis as many people’s favorite store, especially after they’ve been featured in popular women’s magazines like Cosmopolitan and PureWow.
Ella Paradis features student perks, constant discounts, and installment plans for you to pay for your pricier toy over time.
They offer free shipping for any order over $29.99, and for anyone who has shopped even minimally for sex toys you know that that minimum is virtually free shipping.
They also offer free shipping for anyone in the U.S.
Ella Paradis does a great job of being inclusive and accessible including their product line and their prices.
They have a careful, high-end collection of popular toys and brands including well-known names like Dames, Womanizer, and Hitachi.
They also feature great options for bundles where you really feel like you’re getting the best bang for your buck without making any compromises.
Ella Paradis is for you if you’re searching for a more boutique-like and curated sex toy shopping experience but do not want to spend a fortune.
7. Overkink
You might think you just clicked on a sophisticated, millennial-friendly Instagram ad when you find yourself on the elegant design of the Overkink website.
Overkink is a black – and woman-owned sex toy distributor founded by entrepreneur Jaycee Chester.
Their goal is simple – making sex, and sex toys, accessible to all. You will not feel any shame or strangeness with your experiences on this website.
And that is not just a wild claim, they put their mission to action. They even have an “accessibility assistant” button on every page.
Their accessibility features allow people to make changes to their shopping experience like assistance with keyboard navigation and making text bigger and easier to read.
Overkink has an awesome social media presence on Instagram and Twitter, making it easy to keep up with the latest trends, new additions to their store, and discounts.
8. The Stockroom – Quality and Kinky BDSM Tools at Your Fingertips
The Stockroom may sound like a dull box store, but it is so much more.
The Stockroom specializes in kinky and experimental toys. They are a great source for BDSM tools, toys, and more.
Get any fetish satisfied on their countless pages of fun options, including toys for electro-sex and pages for fetish costumes.
The Stockroom gets its name for functioning like an outlet store. You can find toys discounted for up to 70% off and get deals that you wouldn’t find at other retailers.
But because of their niche focus, the Stockroom does tend to have a higher-end range of items.
Items like a fetish fashion leather jacket will naturally cost you the typical price of a leather product.
The benefit is that you can find items on Stockroom that are difficult to find elsewhere, especially online and at their prices.
9. Liberator – Featured Products: Sex Toys, Sex Pillows, Sex Gear for The Thrill Seekers
If you consider yourself an “adventurer” in the bedroom, then Liberator is the site that is geared towards you.
Liberator is a toy brand of its own, but it’s also an online store with a wide variety of options and brands.
You may have seen the Liberator brand on sex pillows and mounts, products to attach other toys to like dildos and plugs for humping and mounting.
Sex pillows are an amazing supplement for any couple, they provide so many opportunities for new positions and make sex so much more comfortable.
But Liberator as an online store is not limited to these two types of products.
They have every type of toy you might hope to find from a sex toy website, from your basic rabbit vibrator to fun toys like spanking tools and other bondage and BDSM toys.
They also have an entire section of sex furniture, which can be harder to find. Their stock is really high quality and their prices are quite reasonable.
10. She Vibe – Ethical + LGBTQ Friendly
SheVibe gets a gold star for its unique approach to branding, its playful user interface, and its LGBTQ+ inclusivity.
And we’re not just talking about the rainbow-themed toys that they feature on their homepage!
You can check out their entire Pride selection and enjoy their body-neutral toys and products dedicated to gender expression.
SheVibe is founded by a married couple, so they have both solo players and couples in mind with their mission of enhancing pleasure for all.
The founders have promised to donate a portion of profits from their pride-themed toys to the Trevor Project, a counseling service for LGBTQ+ youth.
You can find toys and products for every category and need, from pride-themed toys to erotica books and movies to bath and body materials.
They also have a gender expression section that offers toys designed specifically for people who want gender-affirming or gender-neutral toys.
Products and toys on the SheVibe online store can range from anywhere from $20 to over $100. Free shipping is offered for toys over $68.
11. Target – An Unlikely But Helpful Resource
Target? The place where I get kitchen supplies and birthday gifts? My libido is the last thing I’m thinking about with Target.
But brands can surprise you! In Target’s online store, you can buy popular, name brand sex toys and discover new favorites.
Most of their variety comes from sexual health-related items like condoms and lubricants. But the Target sex toy experience is so much more than the sex aisle at your pharmacy.
Target has the Hitachi wand and other products and toys from Lelo, Trojan, Bodywand, and Durex. You can find anything from a bullet vibrator to a cock ring.
You can even find kegel exercisers, which you can’t always find at most traditional sex shops!
Target is known for its great low prices and their sex toys and other products are no exception.
The average price for condoms and lube is about $15 depending on the amount, and you can easily find vibes and other toys as low as $20.
Of course, you know if you want to buy a wand then you will have to shell out some extra cash, but even the Hitachi Wand is not upcharged.
Plus, with all orders Target provides free shipping at a reasonable $35 minimum. Considering you can buy so much more than sex toys there, that should be easy to achieve.
In terms of price, condoms and lubricants typically cost less than $20, whereas vibrators cost around $20 to $50.
12. Tantus – A Great Site For Anal Fans
A lot of these sites might seem vibrator-centric or geared towards women with their branding, but Tantus is different.
Tantus is a company that promises “good clean fun.” Their specialty seems to be on toys like anal plugs and gear for pegging.
Tantus was founded on a mission to create body-safe toys for everyone. Their toys are all made from top-quality materials, such as silicone that’s environmentally friendly.
Tantus is surprisingly budget-friendly for having such high quality products. You can find toys anywhere from $25 to $150.
Shipping costs are calculated at checkout. I live in a pretty high-trafficked area and I have never had to wait too long for my package to arrive from them.
You should also check out their Sex-Ed blog that goes into detail on topics that will enhance anyone’s sexual pleasure, like how to best serve the g-spot and how to experiment with prostate pleasure.
Other Sex Companies & Official Stores
13. Lovense Official Shop – High Tech Toys & Interactive Games
The Lovense online store is one of the best brand-exclusive shopping experiences.
Along with browsing for their high-tech toys like the Lush 3 and Hush 2, you can access the Lovense Media Player and Lovense Connect Browser on the website.
The Lovense Media Player allows you to connect a Lovense toy to the adult content of your choosing.
Lovense toys are also compatible with many online, interactive adult games and 3D and VR videos.
On the Lovense website, you can also find exclusive deals and discounts like his and hers bundle packages.
Each toy has in-depth product descriptions and specifications and illustrative videos where you can see the motor and vibration strength of the toys in action.
Buying direct also ensures that you have access to Lovense’s one-year warranty and access to their top-tier Customer Service team.
14 Doxy Official Shop Strongest Wand Ever
The Doxy online store features first and foremost their top-selling original wand massager.
You can also find the massagers in the Die Cast series, which are luxury wands with enhanced features.
But Doxy is much more than a wand distributor, as you can also purchase their anal toys and other massagers like the Doxy Don.
Like the Doxy wand itself, the Doxy official shop is a sleek and elegant experience that gets straight to what you want.
15 LELO
Lelo toys are highly popular for their range, cute designs, and remote control options.
The official Lelo website features every one of their brand’s notable toys and some of the lesser known toys that you can’t always find at every shop.
They also have consistent deals and discounts on even their most popular toys like the Gigi vibrator.
16 Dame
Dame is a fun sex toy brand known for its simplistic, geometric shapes. They are a great option for folks who are put off by hyper-realistic toys or overly gendered products.
You can find each of Dame’s sleek, ergonomic toys on their official online store. You can always find a discount code in their banner and regular updates on deals on certain toys.
17 Lovelife by OhMiBod
The Lovelife website is a one-stop shop for an easy shopping and checkout process powered by the OhmiBod brand.
Lovelife has a large range of toys including popular OhmiBod toys like the Esca 2.
Lovelife makes shopping a breeze with their bundle kits with themes for bridal parties and going solo.
18 We-Vibe
We-Vibe is one of my favorite online sex toy store brands, particularly for their teledildonic toys like the We-Vibe Sync.
Their online store features all of the We-Vibe toys you (and I) know and love and harder-to-find toys like the We-Vibe Chorus.
We-Vibe always features its own discounts, so it’s good to check their site often to see if the toy you’ve been eyeing has had its price slashed recently.
19 Womanizer
The original Womanizer is an iconic clit stimulator that has now become an industry standard.
The Womanizer has a variety of toys mostly for clit and g-spot stimulation. They have a simple user interface and are an easy site to browse.
20. Kiiroo
Kiiroo toys are some of the most tech-forward toys on the market.
Their website is similarly futuristic in its design. Everything from Kiiroo is designed with a seamless user experience in mind.
It is also where you can learn more about syncing up your Kiiroo toy to a huge range of adult online content like interactive videos and games.
Should I Buy Sex Toys on Amazon?
Amazon is not the company it used to be, which can come as a surprise to some people who have been loyal Amazon shoppers for years – including me!
So why shouldn’t you buy sex toys from Amazon? You can’t always trust the seller or trust that they are who they say they are.
Even products with seemingly positive reviews have shown up on my doorstep looking nothing like what I ordered. Counterfeit and scam accounts seem to prey on the sex toy industry a lot!
You can also run the risk of getting a used sex toy from one of these sham retailers, and I don’t think I need to go into the details about why you wouldn’t want to take that risk.
Of course, Amazon will refund a counterfeit item and has been trying to crack down on fake and scam accounts.
But still, when I am spending a lot of money on a sex toy, I want to make sure I am getting the toy I want. I prefer the peace of mind of buying from a source I trust.
Verdict – Which Is the Best Sex Company?
The internet is an overwhelming place to shop, and if you are like me and like to weigh all your options, the process can take a long time.
It’s good to be picky about something as important as a sex toy!
For a straight-from-the-source option, I choose the Lovense online store as the best online sex toy brand.
I have had only good experiences buying from Lovense and I have found their customer service to be top-notch.
My partner and I have also benefited from their bundle deals, which really are a steal if you are already planning to purchase multiple toys in one go.
If I am looking for a variety of options and brands, I usually go straight to Betty’s Toy Box.